The property market in the second half of last year was subject to a number of negative factors
Huang Haoxian, director of the business and marketing department of New World Development, said in an interview with this newspaper that the local social movement and economic conditions have made the market wait and see atmosphere, but if the political atmosphere is gradually eased, the government Driven by the relaxation of measures, the property exchange chain will be effectively activated, and the purchasing power of small and medium-sized units below 8 million is expected to be steadily released after the new year. It is expected that property prices will be stable and horizontal during the year, but areas with more new supply With larger volatility, developers may push the market at “attractive prices”.
Huang Haoxian said that the property market has been troubled by a number of negative factors and has continued to adjust in the past few months
However, the government introduced measures to relax the property at the end of last year and once activated the secondary market. He believes that the new measures effectively start the property exchange chain, and citizens can enter the market with a high percentage of mortgages. It is expected that the small and medium-priced buildings below 8 million will benefit the most.
“Attractive prices” in many regions
Wong continued to point out that due to the recent New Year holidays, the market atmosphere has become slightly quieter, the social movement has not stopped, and the economic trend is uncertain, which has indeed slowed the pace of prospective buyers entering the market. However, there is a strong demand for housing in Hong Kong. There is a need to live in whatever happens. If the social atmosphere does not deteriorate rapidly, it is expected that the purchasing power will be gradually released after the Chinese New Year. He emphasized that the current market turret activities are still active, but the turrets have a more objective attitude, and they must visit a number of different places. The project will enter the market again. It is expected that after the market sentiment is stabilized, market demand will emerge again.
When asked about the trend of property prices this year, Huang Haoxian pointed out that this year’s property prices will tend to run rampant, but when the areas with more supplies and more tailings of existing buildings, the fluctuations in property prices are large, reaching 10%. Due to the imminent imposition of vacant tax, developers have some pressure on the pace of sales promotion, which makes the price relatively conservative and prudent, and has the opportunity to push the price at the “attractive price”; on the contrary, for areas with less supply, property prices have Opportunities are rising, so property prices are expected to go sideways this year.
Relax the floor and press the key
He added that although overall property prices are expected to be stable this year, the key factor is that, apart from a number of political and economic factors, the regional performance is also quite different. In areas with more supply, due to the existing tail stock and short-term supply, developers are expected to Keeping the goods removed will bring the “attractive price” to the market, but when 80% of the units are sold, the pricing will stabilize and the property prices will be supported.
Although the market has been watching recently, Huang Haoxian bluntly said that property prices in Hong Kong will not fall sharply. He said that regardless of the economic strength of medium and small units or luxury buyers, the holding capacity is full. If local employment and other economic data If there is no drastic change, property prices will continue to stabilize this year.
“Just needed” inflows after Chinese New Year
In addition, he also pointed out that although the market has recently been entangled by social movements, the unemployment rate is still at a low level. Looking forward to the first and second quarters, the market conditions will not be too bad. If developers start selling at low market prices, they will be quickly digested by the market. There is not much downward pressure.
When the market has recently become more popular with long transaction periods, Huang Haoxian pointed out that this type of payment method is mainly designed for large-scale transactions, especially for waiting rooms to change properties, or for large-scale investors, but it is beneficial to less than 6 million Chinese, Buyers of small units have little effect, and the market is still dominated by small and medium-sized units, so this type of payment method is not expected to continue to be popular.
On the other hand, the Group launched a series of projects this year, which sold more than 930 units last year, cashing in approximately 11.2 billion, and cashing in parking spaces to 11.4 billion. Among them, the Group launched a new “Chairman 1440 Payment Plan” and sold a total of 60 units, cashing out about 3 billion, of which 34 units were sold by Clearwater Bay Aoyu, cashing out about 1.7 billion, in addition, 23 units in North Point Park Ulsan, cashing out about 900 million, and the famous Tsim Sha Tsui sell 2 Man, cash out about 200 million.